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Introduction
on the China Sports Market
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The largest
sports population in the world
Chinese
people are keen on sports. Usually, a live broadcasting
of a wonderful game can attracts tens of millions of
audience, which forms the largest sports population
and audience group in the world.
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Chinese
government thinks highly of sports industry and
has been giving full support to it. In the past
decades, the government has provided most of the
funds needed for the development of China's sports
industry. Here is the picture of Ex-chairman Jiang
lighting the torch of sports meeting.
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A Sports
Power in the World
The comprehensive
strength of China's sport is ranking among the top place
with advantage category such as ping-pong, badminton,
diving, gymnastics, shooting, weightlifting, swimming,
fencing, and ice sports. Sports like football, basketball
and volleyball are of great popularity while tennis,
golf, and cycling are also progressing. Accordingly,
China is regarded as one of sports power in Olympic
Games.
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Great
Market Potential
With
China's great economic development, people here are
enjoying better life and come to pay more attention
to the quality of life. Therefore, the amount of people
taking regular exercises is increasing rapidly. Though
the average sports consumption in China is still far
away from that of the developed countries, the general
market potential here is very great.
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Golden
opportunity brought by 2008 Olympic Games
2008
Olympic Games is bringing China golden opportunity
in sports industry. A unprecedented global stage of
economy and culture is standing in front of China
which will be highly treasured by Chinese government,
domestic enterprises, international sports organizations
and companies. It will add great momentum for the
economic development of China
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Lots of
business opportunities
With 2008
Olympic Games getting closer, great business opportunities
mushrooms in the sport market of China such as constructions
of gymnasiums and stadiums, environment protection,
imports on athletic facilities and equipment, sports
conference and exhibition, commercial matches, transfer
of players, friendly communication, sports visit and
insurance. There must be a large number of international
sport organizations taping the great potential of this
sport wonderland
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Chairman
in the celebration meeting
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ancient
Beijing Tiananmen is welcoming 2008 Olympic
Games
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Chinese
citizens celebrating before Tiananmen
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Emblem
of 2008 Olympic Games
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3
world tenors performed on Forbidden City
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8
world tennis stars constellated in Shanghai
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Chinese
Great Wall and wushu
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Olympic
core stadium
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Alarge
number of stadiums under construction
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